ENGLISH

Paul Rand: Inspiration & Process in Design

By Steven Heller

Book information

Publisher
Princeton Architectural Press
Year
2019
ISBN
9781616898854, 2019009990, 9781616898595
Language
english
Format
EPUB
Filesize
44 MB (46500576 bytes)
Series
Inspiration & Process
Pages
\0
Time added
2023-03-14 11:44:39
Art; Nonfiction; DES007000

Description

Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

Similar books