ENGLISH

Strategic Management of Professional Service Firms: Theory and Practice

By Stephan Kaiser , Max Josef Ringlstetter (auth.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2011
ISBN
978-3-642-16062-2, 978-3-642-16063-9
DOI
10.1007/978-3-642-16063-9
Language
english
Format
PDF
Filesize
2 MB (2224760 bytes)
Edition
1
Pages
208\210
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Management/Business for Professionals; Organizatio

Description

Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.

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