ENGLISH

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

By Markus Stahlberg , Ville Maila

Book information

Publisher
Kogan Page
Year
2010
ISBN
0749457023, 9780749457020
LCC
HF5828 .S73 2010
Open Library ID
OL23397733M
Language
english
Format
PDF
Filesize
3 MB (3384757 bytes)
Pages
257\257
Time added
2010-10-03 22:52:24
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Description

Shopper marketing is a rapidly growing concept in sales promotion, but how can you put it to work? Marketing consultants and editors Markus Ståhlberg and Ville Maila, and 35 other shopper-marketing experts, offer almost three dozen essays that detail how this tactic works, outline its benefits and explain how to implement it. getAbstract strongly recommends this definitive shopper-marketing resource. Its mix of savvy insights and suggestions from those on the front lines of retailing will appeal to product and brand managers, packaging experts, display designers, merchandising specialists, retail and manufacturing marketing and sales executives, as well as students of marketing, merchandising and selling.

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