ENGLISH

Selling and Sales Management

By David Jobber , Geoffrey Lancaster

Book information

Year
2009
ISBN
0273720651, 9780273720652
LCC
HF5438.25 .J63 2009
Open Library ID
OL23148214M
Language
english
Format
PDF
Filesize
6 MB (5891971 bytes)
Edition
8
Pages
546\569
Time added
2011-06-04 13:46:07
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Description

Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

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