ENGLISH

Principles of Marketing

By Philip Kotler , Gary Armstrong

Book information

Publisher
Prentice Hall
Year
2011
ISBN
0-13-216712-3, 978-0-13-216712-3
Language
english
Format
PDF
Filesize
33 MB (34422170 bytes)
Edition
14th Edition
Pages
744\739
Time added
2014-02-12 18:00:00

Description

Learn how to create value and gain loyal customers.   Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.   The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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