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Books by author

John Mullins

Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World

Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World

2023 · ENGLISH · EPUB

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Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach

2013 · ENGLISH · PDF

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Management Review

Management Review

2007 · ENGLISH · PDF

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Marketing Management: A Strategic Decision-Making Approach

Marketing Management: A Strategic Decision-Making Approach

2009 · ENGLISH · PDF

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The New Business Road Test: What entrepreneurs and investors should do before launching a lean start-up

The New Business Road Test: What entrepreneurs and investors should do before launching a lean start-up

2018 · ENGLISH · PDF

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The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash

The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash

2014 · ENGLISH · PDF

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Getting to Plan B: Breaking Through to a Better Business Model

Getting to Plan B: Breaking Through to a Better Business Model

2009 · ENGLISH · PDF

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The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, Third Edition

The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, Third Edition

2010 · ENGLISH · PDF

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The new business road test: What entrepreneurs and executives should do before writing a business plan (2nd Edition)

The new business road test: What entrepreneurs and executives should do before writing a business plan (2nd Edition)

2008 · ENGLISH · PDF

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