ENGLISH

The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, Third Edition

By John Mullins

Book information

Publisher
Pearson Education Canada
Year
2010
ISBN
027373279X, 9780273732792
Google Books ID
gssuQwAACAAJ
Language
english
Format
PDF
Filesize
5 MB (4843814 bytes)
Edition
3
Pages
337\337
Orientation
yes
Scanned
no
Time added
2012-03-09 12:00:00

Description

Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * A new version of the 7 domains model. * Updated case studies that reflect the changes that have happened in the last four years. * Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. * A new author run companion website for readers to access extra information.

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