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The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage

By Vijay Govindarajan , Anil K. Gupta , Haiyan Wang

Book information

Year
2008
ISBN
0470194405, 9780470194409, 9780470278444
LCC
HD62.4 .G68 2008
Open Library ID
OL18267504M
Language
english
Format
PDF
Filesize
1 MB (1155700 bytes)
Edition
2
Pages
320\319
Time added
2011-06-04 13:46:07

Description

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks:Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key marketsConverting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offersCultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challengeLeveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation

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