ENGLISH

Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

By Anil K. Gupta , Haiyan Wang

Book information

Year
2009
ISBN
0470284242, 9780470284247
LCC
HF5415.12.C5 G87 2009
Open Library ID
OL22679267M
Language
english
Format
PDF
Filesize
2 MB (1905273 bytes)
Edition
1
Pages
272\275
Topic
Economy
Time added
2011-06-04 13:46:07

Description

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:* Both provide mega-markets for almost every product and service* Both have platforms that will dramatically reduce the company's global cost structure* Both have platforms that will significantly boost the company's global technology and innovation base* Both are springboards for the mergence of new fearsome global competitors.This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

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