ENGLISH

Mass Media Research: An Introduction

By Joseph R. Dominick , Roger D. Wimmer

Book information

Publisher
Wadsworth Publishing
Year
2010
ISBN
143908274X, 9781439082744
Language
english
Format
PDF
Filesize
4 MB (4199285 bytes)
Edition
9
Pages
477\477
Orientation
yes
Scanned
yes
Time added
2012-02-04 16:00:00

Description

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

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2010 · PDF