Dynamics of Mass Communication: Media in Transition (B&B JOURNALISM)

Description

Cover Page Title Page Copyrigth Page Dedication About the Author Brief Contents Contents Boxed Features Preface Part I The Nature and History of Mass Communication Chapter 1 communication: mass and other forms the communication process Encoding: Transmitting the Message Decoding: Receiving the Message Feedback Noise communication settings Interpersonal Communication Machine-Assisted Interpersonal Communication Mass Communication Defining Mass Media mass media in transition Technology Economics Social Trends characteristics of media organizations Formal Organizational Structure Gatekeepers Large Operating Expenses Competition for Profits the internet: mass and interpersonal channel? models for studying mass communication transition: emerging media trends Audience Segmentation: The End of Mass Communication As We Know It? Convergence Increased Audience Control Multiple Platforms User-Generated Content Mobile Media Social Media Chapter 2 perspectives on mass communication functional analysis The Role of Mass Communication in Society Functions of Mass Communication for Society How People Use the Mass Media critical/cultural studies A Brief History Key Concepts Chapter 3 historical and cultural context before mass communication printing Effects of the Gutenberg Revolution Technology and Cultural Change conquering space and time: the telegraph and telephone Development of the Telegraph The Cultural Impact of the Telegraph Government and Media A Change in Perspective capturing the image: photography and motion pictures Early Technological Development Photorealism and Mathew Brady Photography's Influence on Mass Culture Pictures in Motion Motion Pictures and American Culture news and entertainment at home: radio and television broadcasting Radio Broadcasting The Cultural Impact of Radio Television Broadcasting The Cultural Impact of TV the digital revolution mobile media social media concluding observations: the impact of new media Part II Media Chapter 4 the internet and social media a brief history of the computer the internet From ARPANET to Internet Structure and Features of the Internet the evolving internet Broadband Going Mobile: The Wireless Web Monetizing the Web Blogs internet economics and new online mega-companies The Internet and the National Economy New Mega-Companies Web Site Economics the internet audience Sources of Feedback Social Media Effects of Social Media Monetizing Social Media Social Media as Mobilizers Negative Impact the social implications of the internet A New Model for News Lack of Gatekeepers Information Overload Privacy Concerns Escapism and Isolation the future: the evernet career outlook: the internet and social media Chapter 5 newspapers a brief history Journalism in Early America The Beginnings of Revolution The Political Press: 1790¨C1833 Birth of the Mass Newspaper The Penny Press Newspapers as Big Business Yellow Journalism The Early 20th Century The Impact of the Great Depression Postwar Newspapers Contemporary Newspapers: Struggling to Survive newspapers in the digital age Transitions Online Newspapers Mobile Media User-Generated Content Social Media defining features of newspapers organization of the newspaper industry Print Dailies Print Weeklies Special-Service and Minority Newspapers Organization of Online Newspapers newspaper ownership producing the print and online newspaper Departments and Staff Prepublication Routine the economics of newspaper publishing Revenue Expenses Are Online and Apps the Answer? Will Newspapers Survive? global newspapers the newspaper audience Sources of Feedback Audiences career outlook: the newspaper industry Chapter 6 magazines a brief history The Colonial Period After the Revolution The Penny-Press Era The Magazine Boom Between the Wars The Postwar Period Contemporary Magazines magazines in the digital age Transition Replica Editions Apps for Mobile Platforms User-Generated Content Social Media defining features of magazines organization of the magazine industry Content Categories Functional Categories magazine ownership producing the magazine Departments and Staff The Production Process economics global magazines the magazine audience Sources of Feedback Audiences career outlook: the magazine industry Chapter 7 books a brief history Colonial America The Penny-Press Era The Paperback Boom The Early 20th Century Postwar Books: Paperbacks and Consolidation The Contemporary Book Industry books in the digital age Transition E-Readers and E-Books Printing on Demand Mobile Books User-Generated Content Social Media defining features of books organization of the book industry Publishers Distributors Retailers ownership in the book industry producing the book Departments and Staff The Publication Process the economics of book publishing the book publishing audience Sources of Feedback Audiences career outlook: the book publishing industry Chapter 8 radio a brief history The Birth of Commercial Radio The Commercialization of Radio The Depression Years and World War II Innovation and Change: 1945¨C1954 Growth and Stabilization: 1955¨C1990 Contemporary Radio radio in the digital age Transition Terrestrial Stations on the Web Internet Radio HD Radio Satellite Radio Apps and Mobile Radio User-Generated Content Social Media defining features of radio organization of the terrestrial radio industry Local Stations, Nets, and Syndicators AM and FM Stations Station Formats Noncommercial Radio organization of online radio ownership in the radio industry producing radio programs Departments and Staff Putting Together a Program the economics of radio Sources of Revenue General Expenses global radio the radio audience Sources of Feedback Ratings and Shares Audiences career outlook: the radio industry Chapter 9 sound recording a brief history Early Technologies Rivalry and Growth The Impact of Radio on the Recording Industry The Depression Years World War II and After The Coming of Rock and Roll The Commercialization of Rock The British Invasion Transitions Industry Trends: 1970s¨C1990s The Contemporary Sound Recording Industry sound recording in the digital age Transition Mobile Music User-Generated Content Social Media defining features of sound recording organization of the recording industry Talent Production Distribution Retail ownership in the recording industry producing records Departments and Staff Making a Recording the economics of sound recording Economic Trends New Business Models Rock Performers: The Bottom Line the sound recording audience Sources of Feedback Audiences career outlook: the recording industry Chapter 10 motion pictures a brief history Early American Cinema The Roaring Twenties The Coming of Sound: The Late 1920s The Studio Years: 1930¨C1950 The Reaction of the Film Industry to TV Realignments: The Film Industry from 1960 to 1990 New Technologies: 1990¨C2010 Contemporary Trends motion pictures in the digital age Transition Making Digital Movies Digital Distribution to Theaters Digital Projection 3-D Movies Digital Distribution to the Home Mobile Movies User-Generated Content Social Media defining features of motion pictures organization of the film industry Production Distribution Exhibition ownership in the film industry producing motion pictures Preproduction Production Postproduction the economics of motion pictures Financing a Film Dealing with the Exhibitor global movies the motion picture audience Sources of Feedback Market Research Audiences movies at home career outlook: the film industry Chapter 11 broadcast television a brief history The 1950s: Television Takes Off Coming of Age: Television in the 1960s The 1970s: Growing Public Concern The 1980s and 1990s: Increased Competition Cable's Continued Growth New Technologies contemporary broadcast television television in the digital age Transition 3-D TV Broadcasters and the Web Broadcasters and Broadband Mobile TV: Apps User-Generated Content Social Media defining features of broadcast television organization of the broadcast television industry Production Distribution Exhibition ownership in the television industry producing television programs Departments and Staff Getting TV Programs on the Air the economics of broadcast television Commercial Time Where Did the Money Go? public broadcasting A Brief History Programming and Financing home video global tv the broadcast television audience Sources of Feedback Ratings Reporting Audiences career outlook: the broadcast television industry Chapter 12 cable, satellite, and internet television a brief history cable, satellite, and internet tv in the digital age Transition Mobile Media and Apps User-Generated Content Social Media defining features of cable, satellite, and internet tv organization of the cable and satellite industries Structure: Cable TV Programming and Financing: Cable TV Pay-per-View (PPV) Video-on-Demand (VOD) Structure: Satellite TV Programming and Financing: Satellite TV Ownership of Cable and Satellite TV internet video Structure: Sources and Content Microcasting Economics of Online Video the cable, satellite, and internet tv audience Sources of Feedback Audiences career outlook: cable, satellite, and internet tv industries Part III Specific Media Professions Chapter 13 news gathering and reporting theories of the press deciding what is news the news business news reporting in the digital age More Sources of News Blogs Citizen Journalism Hyperlocal News The Converged Journalist New Tools categories of news and reporting Hard News Soft News Investigative Reports the news flow Print Media Broadcast/Cable Media Online Media the associated press media differences and similarities in news coverage readership and viewership career outlook: news gathering and reporting Chapter 14 public relations defining public relations a brief history public relations in the digital age Communicating with the Audience: Web Sites, Podcasts, and Blogs Communicating with the Audience: Social Media Communicating with the Media organization of the public relations industry pr departments and staff the public relations program Information Gathering Planning Communication Evaluation the economics of public relations career outlook: public relations Chapter 15 advertising defining advertising Functions of Advertising Types of Advertising a brief history advertising in the digital age Audience Control New Channels Mobile Media: Apps and Advertising User-Generated Content Decoupling organization of the consumer advertising industry Advertisers Agencies Media producing advertising Departments and Staff The Advertising Campaign Advertising Research the economics of advertising Advertising Volume in Various Media Agency Compensation business-to-business advertising Consumer Versus Business-to-Business Advertising Media Appeals career outlook: advertising Part IV Regulation of the Mass Media Chapter 16 formal controls: laws, rules, regulations the press, the law, and the courts A Free Press Prior Restraint protecting news sources The Reporter's Privilege Search and Seizure covering the courts Publicity Before and During a Trial Gag Rules Cameras and Microphones in the Courtroom reporters' access to information Government Information Access to News Scenes defamation Defenses Against Libel Suits Defamation and the Internet invasion of privacy The Right to Privacy Trespass copyright obscenity and pornography regulating broadcasting The Federal Communications Commission Indecent Content The Equal Opportunities Rule Untitled regulating cable tv the telecommunications act of 1996 regulating advertising Deceptive Advertising Commercial Speech Under the First Amendment conclusion Chapter 17 ethics and other informal controls personal ethics Ethical Principles A Model for Individual Ethical Decisions performance codes The Print Media Broadcasting Motion Pictures The Advertising Industry internal controls Organizational Policy: Television Networks' Standards and Practices Organizational Policy: Newspapers and Magazines Media Self-Criticism Professional Self-Regulation in Advertising outside influences Economic Pressures Pressure Groups Education Part V Impact of the Media Chapter 18 social effects of mass communication investigating mass communication effects effects of mass communication on knowledge and attitudes Media and Socialization The Media as a Primary Source of Information Shaping Attitudes, Perceptions, and Beliefs Cultivation Analysis Agenda Setting media effects on behavior: a short history the impact of televised violence Survey Results Experimental Results The Catharsis Versus Stimulation Debate Field Experiments What Can We Conclude? Video Game Violence encouraging prosocial behavior Experiments Surveys Research Results political behavior effects Negative Advertising Mass Media and Voter Choice Televised Debates Television and the Political Behavior of Politicians research about the social effects of the internet communication in the future: the social impact Threats to Privacy Fragmentation and Isolation Communication Overload Escape Glossary Credits Index