ENGLISH

Market Entry Strategies: Internationalization Theories, Concepts and Cases

By Mario Glowik

Book information

Publisher
De Gruyter Oldenbourg
Year
2020
ISBN
9783110653113, 9783110650679
Language
english
Format
EPUB
Filesize
6 MB (6468839 bytes)
Edition
3rd completely revised and updated Edition
Pages
179\0
Library
degruyter.com
Time added
2023-07-26 07:12:22

Description

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments. Profound explanation of most important internationalization theories All relevant market entry strategies explained and viewed in light of their advantages and potential drawbacks Theories and concepts are combined with real-life firm cases

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