ENGLISH

Market entry strategies : internationalization theories, concepts and cases

By Mario Glowik

Book information

Year
2020
ISBN
9783110650679, 3110650673
Language
english
Format
PDF
Filesize
34 MB (35295641 bytes)
Edition
3., completely revised and updated
Pages
\180
Time added
2021-03-13 08:16:15

Description

Introduction Contents 1. How to Combine Theory and Business Practice? 2. Internationalization Theories 3. Market Entry Strategies 4. Case Studies Index

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