ENGLISH

Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

By Olivia Parr Rud

Book information

Publisher
Wiley
Year
2000
ISBN
9780471385646, 0471385646
LCC
QA76.9.D343 R83 2001
Open Library ID
OL3964035M
Language
english
Format
PDF
Filesize
7 MB (7080860 bytes)
Edition
1
Pages
429\429
Time added
2010-05-17 00:23:50

Description

Good book for learning about the data mining techniques of logistic and linear regression. It helped highlight some good uses, and fortunately, I've recently had the opportunity to use it in my work. However, I was a bit disappointed that the data preparation seemed very coding intensive. The author could have shown readers how to merge lookup tables of risk values onto customer datasets, rather than hard-coding each of the rules and values; or to use the SAS procedure for creating indicator variables, instead of writing the rules for each category. Overall, I'm glad that I purchased the book - it lives up to its claims - but it misses some of the better practices, and time saving devices, in data preparation

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