ENGLISH

Data Mining Cookbook

By Olivia Parr Rud

Book information

Publisher
Wiley
Year
2000
ISBN
9780471385646, 0471385646
LCC
QA76.9.D343 R83 2001
Open Library ID
OL3964035M
Language
english
Format
PDF
Filesize
7 MB (7125526 bytes)
Edition
1
Pages
429\429
Library
mexmat
Time added
2009-07-20 03:45:11
Информатика и вычислительная техника;Искусственный

Description

Now available, this insightful book shows you how to create and implement models of the most commonly asked data mining questions for marketing, sales, risk analysis, and customer relationship management and support.In addition to real world experience and understanding, you'll get time-tested proven modeling techniques that address specific questions to help you find ingenious new ways to increase profit and cut costs.Starting from the basics, you'll learn how to plan the menu and choose the right ingredients - or ask the right questions and get data ready to mine - before you get down to the business of creating the meal.You'll find numerous case studies that detail available data sources for developing targeting models, then learn to process, evaluate, and implement them through an extensive case study of a lifetime value model for a life insurance direct-mail campaign.

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