Corporate Responsibility and Digital Communities: An International Perspective towards Sustainability

Description

This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners. Front Matter ....Pages i-xviii Corporate Responsibility and Digital Communities: An Introduction (Alin Stancu, Georgiana Grigore, David McQueen)....Pages 1-7 Front Matter ....Pages 9-9 When Corporate Responsibility Meets Digital Technology: A Reflection on New Discourses (Georgiana Grigore, Mike Molesworth, Francisca Farache)....Pages 11-28 Complementarity and Interconnection Between CSR and Crowdfunding: A Case Study in Greece (Loukas Spanos)....Pages 29-49 Turning a Deaf Ear to the Citizen’s Voice. Digital Activism and Corporate (Ir)responsibility in the North Dakota Access Pipeline Protest (David McQueen)....Pages 51-78 Exploring Sense of Community within an Online Healthcare Context (Tauheed Ramjaun)....Pages 79-95 Front Matter ....Pages 97-97 #Sustainability on Twitter: Loose Ties and Green-Washing CSR (Ana Adi)....Pages 99-122 Helping the World One ‘Like’ at a Time: The Rise of the Slacktivist (Freya Samuelson-Cramp, Elvira Bolat)....Pages 123-143 CSR Communications on Twitter: An Exploration into Stakeholder Reactions (Francisca Farache, Isobel Tetchner, Jana Kollat)....Pages 145-163 The Case of Thessaloniki’s Branding: Constructing Social Networking and CSR in the Digital Era (Fragkoulis A. Papagiannis, Seng Kiat Kok, Zenon Michaelides)....Pages 165-184 Front Matter ....Pages 185-185 The Role of the Private Sector in Global Sustainable Development: The UN 2030 Agenda (Marco Frey, Alessia Sabbatino)....Pages 187-204 The Role of CSR Communication in Master’s Degree Curricula Throughout Europe: Universities’ Roles as Digital Communities in Preparing Students for Future Challenges (Isabell Koinig, Franzisca Weder, Sandra Diehl, Matthias Karmasin)....Pages 205-228 License to Kill: Examining Licensing Effect in the Context of Corporate Social Responsibility and Tax Reporting from the Consumers’ Perspective (Anat Toder-Alon, Tali Te’eni-Harari, Estery Giloz, Eyal Rosenstreich)....Pages 229-246 CSR in Pakistan: The Case of the Khaadi Controversy (Samreen Ashraf)....Pages 247-269 Back Matter ....Pages 271-278