ENGLISH

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

By Roger Gomes (eds.)

Book information

Publisher
Springer International Publishing
Year
2015
ISBN
978-3-319-13146-7, 978-3-319-13147-4
DOI
10.1007/978-3-319-13147-4
Language
english
Format
PDF
Filesize
89 MB (93185697 bytes)
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Edition
1
Pages
332\361
Time added
2015-02-17 02:00:00
Marketing; Business Strategy/Leadership; Sales/Dis

Description

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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