ENGLISH

Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference

By Kirk Plangger (eds.)

Book information

Publisher
Springer International Publishing
Year
2016
ISBN
978-3-319-24146-3, 978-3-319-24148-7
DOI
10.1007/978-3-319-24148-7
Language
english
Format
PDF
Filesize
9 MB (9051780 bytes)
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Edition
1
Pages
XXII, 394\417
Time added
2015-11-25 16:51:03
Marketing; Business Strategy/Leadership; Sales/Dis

Description

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.

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