Advanced Introduction to Entrepreneurship

Description

Renowned entrepreneurship scholar Robert D. Hisrich provides insights into the venture creation process, as well as the entrepreneur as a person. He outlines the characteristics, motivations and decision making processes of the entrepreneur in different settings (including businesses, government organizations and non-profits/social enterprises) to provide a comprehensive understanding of the individual who creates a new venture. Key features include: • Insights into how creativity and innovation provide a base for developing an idea • A history of the development of entrepreneurship and the changing nature of the entrepreneur • A focus on important aspects of a business plan • Unique perspectives from corporate executives, entrepreneurs and small business managers • Ideas on building a lasting company and/or ending the venture. Offering a concise, accessible and timely introduction to entrepreneurship, this thoughtful book will prove a valuable supplement to advanced students as well as practitioners of entrepreneurship and anyone interested in the field.