ENGLISH

International Entrepreneurship: Starting, Developing, and Managing a Global Venture

By Robert D. Hisrich

Book information

Publisher
Inc, Sage Publications
Year
2015
ISBN
1483344398, 9781483344393
Language
english
Format
EPUB
Filesize
13 MB (13216616 bytes)
Edition
3
Pages
440\0
Time added
2021-05-11 13:48:19

Description

Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in today’s hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. The fully updated Third Edition provides increased attention to culture and reflects recent changes in our increasingly globalized world. Readers will also be exposed to new cases featuring international activities of entrepreneurs and ventures throughout the world.

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