ENGLISH

Neuroeconomics

By Martin Reuter , Christian Montag (eds.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2016
ISBN
978-3-642-35922-4, 978-3-642-35923-1
DOI
10.1007/978-3-642-35923-1
Language
english
Format
PDF
Filesize
8 MB (8619873 bytes)
Series
Studies in Neuroscience, Psychology and Behavioral Economics
Edition
1
Pages
XI, 511\500
Time added
2016-11-20 09:00:00
Personality and Social Psychology;Economic Theory/

Description

This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.

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