ENGLISH

Mastering Marketing

By Ian Ruskin-Brown

Book information

Publisher
Thorogood
Year
2006
ISBN
1854183230, 9781854183231, 9781854184276
Open Library ID
OL8988981M
Language
english
Format
PDF
Filesize
6 MB (6389102 bytes)
Edition
2nd
Pages
346\346
Topic
Business
Library
avaxhome.ws
Scanned
yes
Time added
2010-05-31 15:29:46

Description

Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position. It is ideal for those working in marketing for the first time, managers in other functions—i.e. finance, HR, production—who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.

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