ENGLISH

Marketing Your Service Business

By Ian Ruskin-Brown

Book information

Year
2006
ISBN
1854183168, 9781854183163
Open Library ID
OL8988978M
Language
english
Format
PDF
Filesize
2 MB (2346328 bytes)
Pages
260\282
Topic
Business Marketing
Scanned
yes
Time added
2011-06-04 13:46:07

Description

A practical, intensive grounding in the special techniques for marketing your services. Designed for the manager of a company that is either in the service sector (eg. tourism, design, financial services, medical healthcare) or that uses services (eg. training) to gain a competitive advantage.A special exercise completes each chapter and the book ends with a sample workbook for use in training staff in customer service.

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