ENGLISH

When Customers Talk... Turn What They Tell You into Sales

By T. Scott Gross

Book information

Publisher
Kaplan Business
Year
2004
ISBN
0793195195, 9780793195190
LCC
HF5415.5 .G762 2005
Open Library ID
OL23073279M
Language
english
Format
PDF
Filesize
3 MB (2772893 bytes)
Pages
227\227
Topic
Business
Library
avaxhome.ws
Scanned
yes
Time added
2010-05-31 15:29:46

Description

Your Customers Are Talking…We’ve Been Listening! In the final installment of his customer service trilogy, T. Scott Gross has partnered with the leading consumer market intelligence firm BIGresearch to find out how retailers don’t listen to their customers—and what they risk by ignoring what their customers want. BIGresearch surveyed 100,000 retail customers, and their valuable feedback on service, pricing, habits, and what they look for in a shopping experience are presented for the first time in When Customers Talk. Their insights will help you anticipate customers’ needs and use emerging trends to your advantage. You’ll learn how to attract and retain profitable customers and effectively beat the competition. Here are just a few topics: · Discover how customers view chain retailers differently than small operations. ·

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