Jacaranda business studies in action hsc course

Description

The sixth edition provides up-to-date and engaging content for the 2010 Stage 6 HSC Business Studies Syllabus for New South Wales. Completely updated to address current business issues, this title gives students real-life examples, focused activities and questions to prepare for the HSC examination. Key features include: - fully updated data and statistics - clear explanations and comprehensive coverage of syllabus content - rigorous adherence to the content of the NSW Business Studies Stage 6 Syllabus throughout - HSC 'key process verbs' - mind maps, flow charts and graphs Previous CiP categories, Business - Problems, exercises, etc. Title Jacaranda business studies in action hsc course, sixth edition, ebookplus & print / Step Half title page Title page Copyright page Contents How to use this book ICT Activities About the authors Acknowledgements TOPICS TOPIC 1 Operations CHAPTER 1 Role of operations management 1.1 Introduction 1.2 Strategic role of operations management 1.3 Goods and/or services in different industries 1.4 Interdependence with other key business functions CHAPTER 2 Influences on operations management 2.1 Introduction 2.2 Main influences on operations management 2.3 Corporate social responsibility CHAPTER 3 Operations processes 3.1 Introduction 3.2 Inputs 3.3 Transformation processes 3.4 Outputs CHAPTER 4 Operations strategies 4.1 Introduction 4.2 Performance objectives 4.3 New product or service design and development 4.4 Supply chain management 4.5 Outsourcing — advantages and disadvantages 4.6 Technology — leading edge, established 4.7 Inventory management 4.8 Quality management 4.9 Overcoming resistance to change 4.10 Global factors TOPIC 1 HSC practice questions CASE STUDY Kathmandu: Introduction and operations Kathmandu history Questions Role of operations management Influences on operations Operations processes Operations strategies Case study questions TOPIC 2 Marketing CHAPTER 5 Role of marketing 5.1 Introduction 5.2 What is marketing? 5.3 Strategic role of marketing goods and services 5.4 Interdependence with other key business functions 5.5 Production, selling, marketing approaches 5.6 Types of markets CHAPTER 6 Influences on marketing 6.1 Introduction 6.2 Factors influencing customer choice 6.3 Consumer laws 6.4 Ethical influences CHAPTER 7 Marketing process 7.1 Introduction 7.2 Situational analysis — SWOT analysis and product life cycle 7.3 Market research 7.4 Establishing market objectives 7.5 Identifying target markets 7.6 Developing marketing strategies 7.7 Implementation, monitoring and controlling CHAPTER 8 Marketing strategies 8.1 Introduction 8.2 Market segmentation 8.3 Product/service differentiation and positioning 8.4 Products — goods and/or services 8.5 Price and pricing methods 8.6 Promotion 8.7 Place/distribution 8.8 People, processes and physical evidence 8.9 E-marketing 8.10 Global marketing TOPIC 2 Marketing HSC practice questions CASE STUDY Kathmandu: Marketing Role of marketing Influences on marketing Marketing process Marketing strategies Case study questions TOPIC 3 Finance CHAPTER 9 Role of financial management 9.1 Introduction 9.2 Strategic role of financial management 9.3 Objectives of financial management 9.4 Interdependence with other key business functions CHAPTER 10 Influences on financial management 10.1 Introduction 10.2 Sources of finance — internal and external 10.3 Financial institutions 10.4 Influence of government 10.5 Global market influences CHAPTER 11 Processes of financial management 11.1 Introduction 11.2 Planning and implementing 11.3 Debt and equity financing 11.4 Matching the terms and sources of finance to business purpose 11.5 Monitoring and controlling 11.6 Calculating financial ratios and strategies to improve performance 11.7 Identifying the limitations of financial reporting 11.8 Ethical issues related to financial reports CHAPTER 12 Financial management strategies 12.1 Introduction 12.2 Cash flow management 12.3 Working capital (liquidity) management 12.4 Profitability management 12.5 Global financial management TOPIC 3 HSC practice questions CASE STUDY Kathmandu: Finance Role of financial management Influences on financial management Processes of financial management Financial management strategies Case study questions TOPIC 4 Human resources CHAPTER 13 Role of human resource management 13.1 Introduction 13.2 The strategic role of human resource management 13.3 Interdependence with other key business functions 13.4 Outsourcing CHAPTER 14 Key influences on human resource management 14.1 Stakeholders in the human resource management process 14.2 Legal influences — the current legal framework 14.3 Economic influences 14.4 Technological influences 14.5 Social influences 14.6 Ethics and corporate social responsibility CHAPTER 15 Processes of human resource management 15.1 Introduction 15.2 Acquisition 15.3 Development 15.4 Maintenance 15.5 Separation CHAPTER 16 Strategies in human resource management 16.1 Introduction 16.2 Leadership styles 16.3 Job design — general or specific tasks 16.4 Recruitment — internal or external, general or specific skills 16.5 Training and development: current or future skills 16.6 Performance management — developmental or administrative 16.7 Rewards — monetary and non-monetary, individual or group, performance pay 16.8 Global strategies: costs, skills, supply 16.9 Workplace disputes CHAPTER 17 Effectiveness of human resource management 17.1 Introduction 17.2 Indicators TOPIC 4 HSC pratice questions CASE STUDY Kathmandu: Human resources The role of human resources management Key influences on human resource management Processes of human resource management Strategies in human resource management Effectiveness of human resource management Case study questions Appendix: Understanding key process verbs Glossary Index