ENGLISH

Concepts: Strategic Management & Business Policy (11th Edition)

By Thomas L. Wheelen , David L. Hunger

Book information

Publisher
Prentice Hall
Year
2007
ISBN
0132323192, 9780132323192
LCC
HD30.28 .W43 2008
Open Library ID
OL23140787M
Language
english
Format
DJVU
Filesize
14 MB (14189313 bytes)
Edition
11
Pages
235\235
Orientation
no
Scanned
yes
Time added
2011-08-31 04:54:40

Description

This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.

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