ENGLISH

The Market Research Toolbox: A Concise Guide for Beginners

By Edward F. (Francis) McQuarrie

Book information

Publisher
Sage Publications
Year
2015
ISBN
1452291586, 9781452291581
Language
english
Format
PDF
Filesize
2 MB (2434122 bytes)
Edition
Paperback
Pages
400\530
Topic
Business Marketing
Time added
2019-06-08 18:16:40
Market Research

Description

Understanding marketing research to make better business decisionsAn ideal resource for busy managers and professionals seeking to build and expand their marketing research skills,The Market Research Toolbox, Fourth Editiondescribes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

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