ENGLISH

Business Insights: China: Practical Advice on Entry Strategy and Engagement

By Jonathan Reuvid

Book information

Publisher
Kogan Page
Year
2008
ISBN
0749450622, 9780749450625
LCC
HG5784 .B87 2008
Open Library ID
OL10768876M
Language
english
Format
PDF
Filesize
2 MB (1996326 bytes)
Pages
320\320
Scanned
yes
Time added
2011-08-31 04:54:40

Description

Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity -- but how can businesses succeed? Business Insights: China gives you an overview of the corporate business achievements already made in China and a comprehensive guide to the opportunities available for other businesses, wherever they are in the world. Based on the real-life experiences of, and lesson learned by, companies who have moved into the Chinese business arena, the book highlights the successes and failures of operating in such a challenging market. With practical advice and many comprehensive case studies, Business Insights: China offers invaluable assistance for anyone looking to initiate or develop their business activities in China.

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