ENGLISH

Business Insights: China: Practical Advice on Entry Strategy and Engagement

By Jonathan Reuvid

Book information

Publisher
Kogan Page
Year
2008
ISBN
0749450622, 978-0-7494-5062-5
Language
english
Format
PDF
Filesize
4 MB (4278470 bytes)
Pages
352\320
Time added
2014-02-12 18:00:00

Description

Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity -- but how can businesses succeed? Business Insights: China gives you an overview of the corporate business achievements already made in China and a comprehensive guide to the opportunities available for other businesses, wherever they are in the world. Based on the real-life experiences of, and lesson learned by, companies who have moved into the Chinese business arena, the book highlights the successes and failures of operating in such a challenging market. With practical advice and many comprehensive case studies, Business Insights: China offers invaluable assistance for anyone looking to initiate or develop their business activities in China.

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