Semiotics and Title Sequences: Text–Image Composites in Motion Graphics

Description

Title sequences are the most obvious place where photography and typography combine on-screen, yet they are also a commonly neglected part of film studies. Semiotics and Title Sequences presents the first theoretical model and historical consideration of how text and image combine to create meaning in title sequences for film and television, before extending its analysis to include subtitles, intertitles, and the narrative role for typography. Detailed close readings of classic films starting with The Cabinet of Dr. Caligari, and including To Kill A Mockingbird, Dr. Strangelove, and The Good, the Bad and the Ugly, along with designs from television programs such as Magnum P.I., Castle, and Vikings present a critical assessment of title sequences as both an independent art form and an introduction to the film that follows. Cover Title Copyright Dedication Contents List of Figures Acknowledgments 1 Theory and Design Semiotics and Visual Form Traditional Conceptions of Title Sequences The Image–Animation Problem 2 The Figure–Ground Mode Title Montages Television Opener Montages 3 The Calligram Mode The “Cut Scene” Montage Documentary Realism 4 The Rebus Mode Text as Graphic Transition Text as Image 5 Subtitles and Calligrams Diegetic and Non-Diegetic Typography Diegetic Subtitles 6 The Importance of Theory The Irrelevance of Productive Technologies The Constraints of Narrative Function Index