The complete guide to publicity: maximize visibility for your product, service, or organization

Description

Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining "publicity" to explaining the key tools of the trade, from understanding the media and the opportunities it holds to staging photos, events, speeches, and benefits. This book is a must-have for savvy media professionals and PR novices alike. Praise for other titles by Joe Marconi: For Crisis Marketing: When Bad Things Happen to Good Companies: "Crisis Marketing offers a valuable guide to what a company can do before a crisis occurs and how to get beyond it. I highly recommend this book." -- Christopher Forbes, Vice Chairman, Forbes magazine For Image Marketing: Using Public Perceptions to Attain Business Objectives: ". . . another winning effort from Joe Marconi, the master of marketing pragmatism." -- Joe Cappo, Senior Vice President, International Crain Communications, Inc.