ENGLISH

The Brand Marketing Book

By Joe Marconi

Book information

Publisher
McGraw-Hill
Year
1999
ISBN
0844222577, 9780844222578, 9780071392853
Open Library ID
OL18105777M
Language
english
Format
PDF
Filesize
3 MB (2854565 bytes)
Edition
1
Pages
256\127
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including: * Finding the right name or changing names. * Creating logos, signatures, and corporate identity programs. * Building a brand through advertising. * Creating, managing, and marketing brand equity.

Similar books