ENGLISH

Public Relations Metrics: Research and Evaluation

By Dejan Vercic , Betteke van Ruler , Ana Tkalac Vercic

Book information

Publisher
Routledge
Year
2008
ISBN
0805862722, 9780805862720
Language
english
Format
PDF
Filesize
2 MB (2496345 bytes)
Series
Routledge Communication Series
Edition
1
Pages
344\345
Time added
2015-09-10 09:15:38

Description

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.  The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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