Internal Communication and Employer Brands

Description

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, engage and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices. The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically. Cover Endorsements Half Title Series Page Title Page Copyright Page Contents Acknowledgment 1. What is internal communication? 2. The organizational setting of internal communication 3. Strategizing internal communication 4. Channels of internal communication 5. Evaluating internal communication 6. Internal communication satisfaction 7. Employee engagement 8. Employer branding 9. Organizational support and the psychological contract 10. A model of internal communication 11. Digital transformation and organizational change 12. Internal communication redefined Index