ENGLISH

The changing role of marketing in the corporation

By Jr. , Webster Frederick E.

Book information

Language
english
Format
DOC
Filesize
266 kB (271872 bytes)
Pages
\0
Library
twirpx
Time added
2017-08-07 07:01:42
PR;Управление маркетингомМаркетингреклама

Description

Article, Published by: American Marketing Association ,The Journal of Marketing Vol. 56, No. 4 (Oct., 1992), pp. 1-17The purpose of this paper is to outline both the intellectual and the pragmatic roots of changes that are occurring in marketing, especially marketing management, as a body of knowledge, theory, and practice, and to suggest the need for a new paradigm of the marketing function within the firm.Вебстер Ф., мл. Изменение роли маркетинга в корпорации (на английском языке)

Similar books