ENGLISH

Customer Relationship Management

By Peelen E. , Beltman R.

Book information

Language
english
Format
PDF
Filesize
15 MB (15589635 bytes)
Pages
\436
Topic
Business\\Marketing: Advertising
Library
twirpx
Time added
2017-08-07 07:01:42
PR;Управление маркетингомМаркетингреклама

Description

2nd ed — Harlow: Pearson Education, 2013. — 436 p. — ISBN: 9780273774976In today’s world, organisations are in the midst of a transition process, wondering how to build mutually beneficial relations with the right customers, in an environment where roles are changing and media are democratised and open to all. This book helps to find answers by exploring relations in the midst of social networks. It is geared towards MBA students and undergraduate students in the later years of their study, as well as those attending courses on relationship marketing, CRM, customercentricity, database management or business intelligence

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