ENGLISH

Marketing in Publishing

By Patrick Forsyth , Robin Birn

Book information

Publisher
Routledge
Year
1997
ISBN
9780415151337, 0415151333, 0415151341
LCC
Z323 .F58 1997
Open Library ID
OL1005845M
Language
english
Format
PDF
Filesize
1 MB (1306864 bytes)
Series
Blueprint
Pages
171\171
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.

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