ENGLISH

Analysis for Marketing Planning

By Donald Lehmann , Russell Winer

Book information

Publisher
McGraw-Hill/Irwin
Year
2007
ISBN
0073529842, 9780073529844
Language
english
Format
PDF
Filesize
5 MB (5527779 bytes)
Edition
7
Pages
312\314
Time added
2013-12-21 22:27:59
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Description

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

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