ENGLISH

Introduction to International Marketing (Marketing in Action)

By Matthew Housden , Keith Lewis

Book information

Year
1998
ISBN
0749422467, 9780749422462
Open Library ID
OL7967002M
Language
english
Format
PDF
Filesize
690 kB (706904 bytes)
Pages
160\193
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice.

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