ENGLISH

Marketing Research for Managers

By Sunny Crouch , Matthew Housden

Book information

Publisher
Butterworth-Heinemann
Year
2003
ISBN
0750654538, 9780750654531, 9781417507641
LCC
HF5415.2 .C78 2003
Open Library ID
OL21169772M
Language
english
Format
CHM
Filesize
6 MB (6018074 bytes)
Series
Chartered Institute of Marketing
Edition
3rd ed
Pages
392\0
Time added
2010-05-17 00:23:50

Description

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples * Highly practical and informative * New material which highlights the impact of new technology * New case studies and examples

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