ENGLISH

Jack Trout on Strategy

By Jack Trout

Book information

Publisher
McGraw-Hill Education
Year
2015
ISBN
0071447288, 0071437940, 9781259589621, 1259589625
Language
english
Format
EPUB
Filesize
383 kB (392346 bytes)
Pages
\0
Time added
2020-02-15 03:33:33

Description

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. Trout on Strategy: Is an ideal introduction to the thinking of one of the century's most influential marketing innovators Explores Trout's major themes, including survival, perception, differentiation, and more Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today **

Similar books