Digital Reading of Net Generation in China

Description

With the methodology of eye-tracking experiments, in-depth interviews, and large-scale questionnaires across cities, this book provides a panoramic vision of digital reading and social interaction among the new generations in China. Growing up under the background of social transformation, cultural integration, and technological progress, digital reading of the Chinese net generation presents complex characteristics. People born in the 1980s and 90s are better educated, have democratic consciousness, and have strong motivations for self-expression. Meanwhile, reading behaviours affect their content production, virtual identities, and socialization in the real world. The immense need for digital content fuels the digital reading industries. Internet literature, social media articles, reading apps, and e-reader devices have also benefited from media content and interface innovation in the market. This book provides a solid scientific foundation for reading promotion and guiding strategies in the context of digital media and offers empirical evidence for policy formulation of reading promotion and spiritual civilization in the digital age. The authors expand the perspective of communication studies on digital reading and analyze how the youth reads on digital devices and creates content for interest or profit. The book will be a great read for students and scholars of mass communication, media studies, and digital publishing. Cover Half Title Title Page Copyright Page Table of Contents Preface References Acknowledgments Introduction References Chapter 1: Digital media industries and the reading revolution in China Social mechanism changes since millennium Digital transformation of media and publishing The third revolution in reading history Digital reading industries prosperity Note References Chapter 2: Net generation and digital reading patterns Growing up with Internet The characteristics of youth groups Ubiquitous digital reading Reading on different screens Private library in the e-readers Knowledge acquisition on the reading apps Maintain social perception of WeChat References Chapter 3: Reading news on apps and the cognition process Eye movements in Chinese-language reading Reading digital graphs on news apps Method Findings Different cognitive styles of news apps reading Method Findings An integrated model of news app reading and memories Method Findings References Chapter 4: Digital reading consumption behaviour model Digital reading consumer decisions Emerging youths’ consumption on digital reading A digital reading consumption behaviour model References Chapter 5: Virtual identities and reading culture Reading communities on virtual platforms Identity in digital reading and production The individual region behaviours Group identity construction of readers References Chapter 6: Become writers in cyberspace Writing personal journal on weblogs Internet literature writer as a profession The motivation and regulation of online writing References Chapter 7: Reading for all in the digital era Shenzhen’s example of Reading for All The digital reading gap between urban and rural Method Findings Reading crisis and guidance for teenagers References Conclusion: The reading brain and the future Index