ENGLISH

Artificial Intelligence and Transforming Digital Marketing

By Allam Hamdan (editor) , Esra Saleh Aldhaen (editor)

Book information

Publisher
Springer
Year
2023
ISBN
3031358279, 9783031358272
Language
english
Format
PDF
Filesize
30 MB (31683301 bytes)
Series
Studies in Systems, Decision and Control; 487
Edition
1
Pages
1208\1145
Time added
2023-11-20 04:30:11

Description

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

Similar books