The Routledge Handbook of Nonprofit Communication

Description

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector. Cover Half Title Series Title Copyright Contents List of figures List of tables List of contributors Introducing nonprofit communication and mapping the research field Part I Democracy and civil society 1.1 Histories of the nonprofit and philanthropic sector 1.2 Communication for development and social change 1.3 NGO-ization of civil society 1.4 NGO-ization of solidarity in the digital age 1.5 Civic relations: socio-communicative collective action 1.6 Public interest communication: a pragmatic approach 1.7 Humanitarian communication Part II Communication, organizations and publics 2.1 A constitutive approach to nonprofit communication 2.2 Organizational listening and the nonprofit sector 2.3 Integrated marketing communication management for nonprofit organizations 2.4 Communication monitoring and evaluation in the nonprofit sector 2.5 Fundraising and relationship cultivation 2.6 Granting organizations 2.7 Communicating organizational change to nonprofit stakeholders 2.8 Nonprofit and government relations 2.9 Companies and human right activists’ engagement Part III Strategic communication, strategies and discourses 3.1 A conceptual approach for strategic communication: the ITNC 3.2 Internal branding in the nonprofit sector 3.3 Narratives and emotion in social entrepreneurship communication 3.4 Storytelling and memes: new media trends for small civil society organizations 3.5 Lobbying and the nonprofit sector 3.6 Open justice and court communication 3.7 Semiotic analysis of environmental communication campaigns 3.8 Eco-art as discourse driver 3.9 Positive communication and public relations in the nonprofit sector Part IV Nonprofit communication, campaigns and case studies 4.1 Balancing collective action and connective action in new food cooperatives: fertile ground for transformative change? 4.2 Local NGO e-communication on environmental issues 4.3 The grassroots women water collective in India 4.4 The role of communication within a domestic violence context during a lockdown 4.5 Fundraising strategies during pandemic challenges 4.6 Communication and activist literacy for social change in feminist movements 4.7 Value-informed communication in nonprofit campaigns 4.8 Identifying and classifying stakeholders in Spanish nonprofit organizations 4.9 Activism and social media: case studies from Greece’s economic crisis Index