Digital Business Models: Perspectives on Monetisation

Description

By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field. The scope of the book includes the relationship between the monetisation and scalability degree of business models. The book describes the place and role of the digital business ecosystem in the process of digital transformation. It demonstrates ideological and functional conditions for the use of the concept of sharing to design innovative business models while also presenting a multi-dimensional approach to the use of Big Data and their monetisation in the context of business models. Digital Business Models shows the place and role of ecological and social factors in building digital business models that are part of the concept of the circular economy and presents the contemporary conditions of a sustainability concept that meets the ethical challenges of doing digital business. It demonstrates how important the social factors of business model design and the creation of social value are in modern business and demonstrates. The book explores the servitisation of digital business models using digital technologies and features case studies on the effective solutions of business models that use servitisation as a factor supporting the monetisation of business models. Written for scholars exploring the efficiency and effectiveness of business models related to contemporary concepts – Sharing Economy, Circular Economy, Network Economy, Big Data, so on – and those designing business models taking into account social aspects, it will also be of direct interest to entrepreneurship courses. Cover Half Title Series Information Title Page Copyright Page Table of contents Figures Tables Preface 1 The theory of the digital economy Introduction Creating theory in management sciences and its new tendencies Contemporary trends in management sciences from the perspective of new paradigms Innovative technologies and the concept of business models Conclusions References 2 Digital business models in the new economy Introduction Prospects for the development of business models in the digital economy Digital business models in the Sharing Economy Assumptions of Sharing Economy business models Digital business models and Big Data Internet platforms and their business models Algorithm-based business models Cognitive business models in the digital economy Servitisation of business models Servitisation as a new direction of improving business effectiveness Conclusions Note References 3 Social aspects in digital business models Introduction Theoretical framework of the social aspects of business models in the digital economy The potential of the digital economy to develop socially oriented activities The social perspective of running business activity in the modern economy Sustainable business models and hybridisation and the development of social issues Social and economic strategic value in digital business models Sustainable value-based management and the perspective of business models Digital business models in the Circular Economy Conclusions References 4 Monetisation in digital business models Introduction Dynamics of business models and monetisation aspects Designing digital business models and monetisation mechanisms The theoretical and practical framework for the monetisation of business models Classification of monetisation formulas for digital business models The process of designing the monetisation formula of the digital business model – the design of stages Controlling the monetisation of digital business models Digital performance management concept and monetisation strategies in digital business models The mechanism of scaling the monetisation formula of digital business models Monitoring of risk in digital business models Critical analysis of the monetisation processes of digital business models Conclusions References 5 Analysis of the digital business models of the new economy Introduction The operationalisation of digital business models Examples of the monetisation of Sharing Economy companies Uber technologies, Inc. Lime JustPark Zipcar Fon Spotahome Stashbee Fiverr Snap Couchsurfing BlaBlaCar Silvernest Examples of the monetisation of Big Data companies Amazon Google IBM TeraData Oracle Examples of the monetisation of Circular Economy companies Winnow DyeCoo Close the Loop Enerkem Schneider Electric Cambrian Innovation Lehigh Technologies HYLA Mobile TriCiclos MINIWIZ Conclusions References 6 Case study of a digital business model Introduction Case study of a digital business model CD Projekt Company history and key successes of CD Projekt The phenomenon of “The Witcher” as a brand Market strategy CD PROJEKT Group CD PROJEKT RED Studio The mission of the CD PROJEKT RED studio The goal of the CD PROJEKT RED studio GOG.com The mission of GOG.com The goal of GOG.com The philosophy of the CD PROJEKT Group What is important in games Development Business model – a digital business model Monetisation formulas used by CD Projekt Market capitalisation, charts and financial data Conclusions References 7 Conclusion Index