ENGLISH

Management and International Review: Can Multinationals Bridge the Gap Between Global and Local?

By Niels G. Noorderhaven (auth.) , Niels G. Noorderhaven (eds.)

Book information

Publisher
Gabler Verlag
Year
2003
ISBN
978-3-409-12447-8, 978-3-322-90995-4
DOI
10.1007/978-3-322-90995-4
Language
english
Format
PDF
Filesize
14 MB (14160162 bytes)
Series
Journal of International Business 2
Edition
1
Pages
114\118
Orientation
yes
Scanned
yes
Time added
2013-07-22 04:02:07
Economics/Management Sciencegeneral

Description

Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.

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