Success Secrets of the Online Marketing Superstars.

Description

Eager business owners gain access to the playbooks of 23 of today's most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content.  Read more... Cover Title Page Copyright Contents Acknowledgments Introduction Section I: Strategy, Conversion, and Mindset Chapter 1: The New Rainmaker: Why Building Your Own Digital Media Platform Is Smarter than "Marketing" Chapter 2: Youtility: Why Smart Online Marketing Is about Help, Not Hype Chapter 3: Total Online Presence: The Seven Essential Stages Chapter 4: Creating Your Social Media Strategy Chapter 5: The No-Baloney Essentials of Content Marketing That Work Chapter 6: Website Conversion: Turning Strangers into Customers. Chapter 7: The Shift to Visual Social Media: How to Create Visual Content that People Love to ShareSection II: Traffic Chapter 8: How to Use Short-Form Microcontent to Amplify Your Visibility on the Web Chapter 9: Perfecting PR: How to Quickly Attract Attention, Clicks, and Customers Chapter 10: SEO that Gets Results Today-and Tomorrow Chapter 11: Email Lists: How to Create, Build and Maintain an Engaged, Responsive List Chapter 12: Let There Be Links, But What Kind? Section III: Leveraging Apps Chapter 13: How to Create and Implement a Facebook Strategy that Converts. Chapter 14: Connecting with Clients, Getting More Traffic, and Making More Sales Using Pinterest MarketingChapter 15: Video Marketing: How to Win in a World Gone Video Chapter 16: LinkedIn Prospecting Strategies that Convert Connections into Clients Chapter 17: Google+: A Social Media Toolbox for Every Business Chapter 18: How to Attract Leads and Drive Sales with Podcasting Chapter 19: Instagram for Business: How to Brand Your Business and Build a Loyal Following Chapter 20: It's Time to Add Twitter to Your Core Marketing Strategy. Chapter 21: So Many Choices! How to Determine the Best Sites and Content Strategy for YouChapter 22: What You Need to Know about Mobile Marketing Chapter 23: How to Build an Award-Winning Blog in Six Months Chapter 24: How to Build a Loyal, Die-Hard Following of People Waiting for Your Next Offer Chapter 25: Epilogue Index.