Success Secrets of the Online Marketing Superstars

Description

Cover; Title Page; Copyright; Contents; Acknowledgments; Introduction; Section I: Strategy, Conversion, and Mindset; Chapter 1: The New Rainmaker: Why Building Your Own Digital Media Platform Is Smarter than "Marketing"; Chapter 2: Youtility: Why Smart Online Marketing Is about Help, Not Hype; Chapter 3: Total Online Presence: The Seven Essential Stages; Chapter 4: Creating Your Social Media Strategy; Chapter 5: The No-Baloney Essentials of Content Marketing That Work; Chapter 6: Website Conversion: Turning Strangers into Customers.;Eager business owners gain access to the playbooks of 23 of today's most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content.