Researching Hospitality and Tourism

Description

"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields." - Dr Peter Lugosi, Oxford Brookes University    "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly. Highly recommended." - Professor Roy C. Wood, University of Macau Bob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter. Half Title Acknowledgements Title Page Copyright Page Contents Illustration List Illustration List About the Author Preface About the Companion Website 1 The Nature and Relevance of Research 2 Research Philosophies and Schools of Thought 3 Developing the Research Proposal and Plan 4 Sourcing and Reviewing the Literature 5 Developing the Conceptual Framework 6 Choosing the Empirical Research Design 7 Collecting the Empirical Data 8 Sampling 9 Analysing Quantitative Data 10 Analysing Qualitative Data 11 Writing Up the Research Project Index