ENGLISH

How Firms Can Strategically Influence Open Source Communities: The Employment of ‘Men on the Inside’

By Viktor Lee (auth.)

Book information

Publisher
Gabler Verlag
Year
2012
ISBN
978-3-8349-3387-4, 978-3-8349-7140-1
DOI
10.1007/978-3-8349-7140-1
Language
english
Format
PDF
Filesize
4 MB (3859286 bytes)
Edition
1
Pages
193\208
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Innovation/Technology Management

Description

Firms have discovered that open source (OS) communities can be valuable sources of innovation. However, the access for firms to these communities turned to be intricate. One proven way of how firms can enter OS communities is via their personnel (“men on the inside”). Focusing on firmsponsored OS communities, Viktor Lee detects the specific functions of MOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firm’s development process with the help of the MOI.

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